Consistency
Brand consistency is at the heart of your company’s image
That means you should always be aligning messages with your values, using the same logo design across every platform, and staying true to the brand’s colour palette.
Opportunities to touch the customer with emotional or branded messaging are less frequent at retail and mass-market, but they can still be found. Brand consistency is essential to brand identity throughout the marketing channels and touch points.
The most obvious benefit of a brand’s consistent appearance is customer recognition. Every business needs to be able to communicate with their target audience quickly while also delivering quality.
While having a logo is just one small piece of the puzzle, it is an important one – it ties your message to a visual, iconic representation of what you believe in. In this way, using a high-quality logo helps build your brand’s association with your core messages and values.
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